Has anyone seen these Google billboards?
Apparently during the entire month of August, they’ve been on display on four major U.S. highways around the country: the 101 in San Francisco, the West Side Hwy in New York, the Ike in Chicago, and Mass Pike in Boston. Google went back to old school marketing methods with this creative billboard campaign. They even kicked it up a notch by striving to put up a new message each day on these four boards. The spotlight is on Google Apps, their Enterprise Productivity Suite.
For those unfamiliar with what Google Apps mean, you probably use (or at least heard of) it in the form of Gmail or Google docs, etc. Though these Apps are very useful on the individual level, the “Going Google” campaign is really targeting enterprise or business customers to adopt their online Google App system.
…And targeted towards taking down Microsoft. (Of course.)
Not surprising, Microsoft has their own brand of online applications to match Google’s list called Microsoft Online Services (or if you like things that are really long: the Microsoft Online Business Productivity Suite).